Small business SEO services |
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What is search engine optimisation?
So what is this ‘search engine optimisation’ thing I keep hearing about and why as a small business owner should I be informed? Search engine optimisation or as it is more commonly known ‘SEO’ is in simple terms positively manipulating the search engines to rank your website above your competitors. For small to medium sized businesses it is imperative to have the upper hand within their niche especially as business services are now becoming so saturated and competition is growing rapidly.
Search engine optimisation increases the natural or ‘organic’ traffic directed to your website reducing the requirement for paid advertising such as Facebook, Instagram, Google ads and more. Effective on-going paid advertising campaigns are extremely competitive and are not exclusive to your specific brand or niche. Paid or targeted advertising is not only expensive, but it needs to be executed correctly to target the correct audience, if advertising isn’t delivered properly it can be an extreme waste of time and most importantly money. The key factor which drives all businesses, from small to large corporations is money. As business owners we are happy to spend money to make money but only as long as it is effective.
Search engine optimisation increases the natural or ‘organic’ traffic directed to your website reducing the requirement for paid advertising such as Facebook, Instagram, Google ads and more. Effective on-going paid advertising campaigns are extremely competitive and are not exclusive to your specific brand or niche. Paid or targeted advertising is not only expensive, but it needs to be executed correctly to target the correct audience, if advertising isn’t delivered properly it can be an extreme waste of time and most importantly money. The key factor which drives all businesses, from small to large corporations is money. As business owners we are happy to spend money to make money but only as long as it is effective.
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That’s where search engine optimisation comes in. SEO is a vital key in generating organic leads from clients looking for your exact product or service. We use a mixture of different white-hat tactics to boost your SEO portfolio and can provide you with accurate data and results to record the increase in your sites rankings.
We use a combination of backlinking, citations, blog posts, authoritative content, keyword-rich information, technical analysis, on-page SEO, off-page SEO, Google My Business listings and optimisation and more to increase your visibility within the search engines. Our team use 100% manual techniques and don’t bypass any of Googles’ strict rules in order to rank faster. Using these techniques can get your website penalised which can be extremely difficult to reverse. Using SEO to increase your online presence takes time, persistence and tact but the results are well worth the effort. |
Using cheap or outsourced SEO services can be detrimental to your website and can hurt your rankings in the long-term. Oftentimes people offering cheap services are providing black-hat techniques which go against Googles’ policies and can get your site suspended. If someone is offering extremely cheap SEO services, it is highly likely that the end result will not be as you may have expected.
Our team of SEO professionals are highly trained and experienced in search engine optimisation services for all types of businesses. We have partnered with a number of big name companies across Australia to provide them with exclusive services and outstanding results.
Our team of SEO professionals are highly trained and experienced in search engine optimisation services for all types of businesses. We have partnered with a number of big name companies across Australia to provide them with exclusive services and outstanding results.
I’m happy with my advertising arrangement, why do I need SEO?
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Advertising and marketing are vital parts of any business. Without targeted information being sent to our potential customers, the likelihood of having a successful business is minimal. Advertising creates a funnel between our business and our clients however, long-term, for small businesses this method is not viable. Advertising and targeted marketing is extremely expensive and can quickly burn a hole in most businesses pockets. SEO can generate very similar results within its peak for a fraction of the cost making it effective and viable long-term.
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Benefits of Local SEO campaigns
Web presence - Increasing your web presence leads to networking opportunities, more leads, increased revenue.
Search engine rank - Increasing your searching engine ranking in the SERPs is the key to increasing your online presence and generating organic leads.
Authoritative content - Relevant and authoritative content creates better engagement with prospective clients.
Increased web traffic - An increase in web traffic that points to a highly authoritative website is the goal for generating more conversions.
Increased contact - More traffic consequently leads to, you guessed it, more contact. Generating more inquiries and more calls leads to you being put in front of the customer to sell your product.
Increased revenue - Increased online presence leads to more clicks which leads to more contact. More contact and more opportunities to sell leads to increased revenue.
Repeat business and referrals - A local SEO campaign is the key to generating business that leads to ongoing customers and referrals.
Community out-reach and networking - An online presence makes it easier to contact other businesses, promote products, or, engage in community outreach.
More effective marketing - When you implement a campaign expertly constructed by an SEO or marketing professional you are ultimately engaging a more effective marketing campaign.
Search engine rank - Increasing your searching engine ranking in the SERPs is the key to increasing your online presence and generating organic leads.
Authoritative content - Relevant and authoritative content creates better engagement with prospective clients.
Increased web traffic - An increase in web traffic that points to a highly authoritative website is the goal for generating more conversions.
Increased contact - More traffic consequently leads to, you guessed it, more contact. Generating more inquiries and more calls leads to you being put in front of the customer to sell your product.
Increased revenue - Increased online presence leads to more clicks which leads to more contact. More contact and more opportunities to sell leads to increased revenue.
Repeat business and referrals - A local SEO campaign is the key to generating business that leads to ongoing customers and referrals.
Community out-reach and networking - An online presence makes it easier to contact other businesses, promote products, or, engage in community outreach.
More effective marketing - When you implement a campaign expertly constructed by an SEO or marketing professional you are ultimately engaging a more effective marketing campaign.
How do I choose an SEO company?
Choosing the business that you want to work with to manage your SEO can be difficult. you need to have confidence in the service that is being supplied to you, given the importance of the service. It is best to do some research first. You should first ask questions, find out about services, get more information and look at case studies. You also should be mindful of costs. It isn't always necessary to go with the very highest price point when it comes to SEO, in saying that, you also shouldn't be looking for the very cheapest provider. SEO costs what it does for a reason. Much of the initial outlay is spent before a company will even make a profit. Just remember that investing in your digital real estate (website) is like renovating a property. The initial costs will be redeemed once the house sells, the same goes for your website. Once you are generating leads and increasing your revenue your SEO campaign will more than pay for itself.
Why should I focus on local SEO?
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Ranking for general keywords associated to your niche is great. It is always good to rank for broad keyword search terms such as 'plumbing.' This can only get you so far. As a local service provider you need to be ranking for keywords that are associated with your location. Location is the most important local ranking factor when it comes to businesses providing a service to a specific area. By condensing your target audience you will be directing traffic which is more relevant to your local business. Using local keyword strategies to our advantage allows us to rank for specific local search terms which have a high volume and low competition. This gives us the upper-hand over your competing businesses and allows us to rank ahead of them more easily.
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What does an SEO company do behind the scenes?
There are a number of important things that an SEO consultant or company will do behind the scenes. Majority of the work which is carried out in association to your site is done using various strategies and tools.
Backlinks - Backlinks are a necessity to be successful in any kind of SEO campaign. Backlinks are needed in order to drive authority back to your website and tell Google that your site is of some importance. Sourcing natural and relevant backlinks is fundamental in creating a strong overall backlink profile which will continue to be of use to your website for years to come.
Citations - A citation is the mention of your business name, address and phone number on a webpage. Citations build trust and show Google that you have a reputable business and a real business location. Alongside SEO benefits, citations also boost your online visibility and essentially provide free advertising through local directories. Oftentimes you will be able to add a URL link to your website which also acts as a backlink, its a win-win.
Geotagging - Geotagging images aids in local SEO. Google is smart, and reacts more fondly to local images for a local campaign. Geotagging images to pinpoint a location which is the same as your local SEO campaign will provide value to the optimisation of your website.
Google My Business listings (GMB's) - A Google My Business listing is a free listing which is used only for businesses all over the world. A well optimised GMB listing can create a huge amount of visibility especially if it appears in the local map-pack which is situated above all of the organic search terms.
Keyword research - Understanding how people search for specific terms and the search volumes of those terms can help to create content surrounding those search terms. We look for search terms with a high volume for your particular niche that is less competitive than some of the more common and broad search terms. This allows us to target those niche terms and rank for keywords that are more location-specific which is generally more beneficial in driving qualified leads.
On-page optimisation - On-page optimisation is referring to optimisation which can be carried out directly to, or, within the website. This generally includes meta tags, descriptions, content, headers and image tags. On-page optimisation is fundamental in creating a collectively rounded SEO campaign.
Off-page optimisation - Off-page optimisation refers to the external optimisation of the website. This includes link building, citations, social media, business listings, directory submissions and more. Working in conjunction with on-page optimisation, both are fundamental in reaching increased site rankings.
Content mapping and writing - Content is perhaps one of the most important aspects of on-page optimisation. Creating relevant and accurate niche-specific content is vital in order to provide value to Google and your viewers. Content creation incorporates relevant keywords, H1, H2, and, H3 header tags, thorough and well researched content and factual information.
Backlinks - Backlinks are a necessity to be successful in any kind of SEO campaign. Backlinks are needed in order to drive authority back to your website and tell Google that your site is of some importance. Sourcing natural and relevant backlinks is fundamental in creating a strong overall backlink profile which will continue to be of use to your website for years to come.
Citations - A citation is the mention of your business name, address and phone number on a webpage. Citations build trust and show Google that you have a reputable business and a real business location. Alongside SEO benefits, citations also boost your online visibility and essentially provide free advertising through local directories. Oftentimes you will be able to add a URL link to your website which also acts as a backlink, its a win-win.
Geotagging - Geotagging images aids in local SEO. Google is smart, and reacts more fondly to local images for a local campaign. Geotagging images to pinpoint a location which is the same as your local SEO campaign will provide value to the optimisation of your website.
Google My Business listings (GMB's) - A Google My Business listing is a free listing which is used only for businesses all over the world. A well optimised GMB listing can create a huge amount of visibility especially if it appears in the local map-pack which is situated above all of the organic search terms.
Keyword research - Understanding how people search for specific terms and the search volumes of those terms can help to create content surrounding those search terms. We look for search terms with a high volume for your particular niche that is less competitive than some of the more common and broad search terms. This allows us to target those niche terms and rank for keywords that are more location-specific which is generally more beneficial in driving qualified leads.
On-page optimisation - On-page optimisation is referring to optimisation which can be carried out directly to, or, within the website. This generally includes meta tags, descriptions, content, headers and image tags. On-page optimisation is fundamental in creating a collectively rounded SEO campaign.
Off-page optimisation - Off-page optimisation refers to the external optimisation of the website. This includes link building, citations, social media, business listings, directory submissions and more. Working in conjunction with on-page optimisation, both are fundamental in reaching increased site rankings.
Content mapping and writing - Content is perhaps one of the most important aspects of on-page optimisation. Creating relevant and accurate niche-specific content is vital in order to provide value to Google and your viewers. Content creation incorporates relevant keywords, H1, H2, and, H3 header tags, thorough and well researched content and factual information.
