What is Lead Generation Marketing?
The words ‘Lead Generation’ are often given a bad wrap in the sales world. We often think of pushy salesmen calling us just as we sit down for dinner. This is a form of Lead Generation, among many others, but I don’t want you to think of this when you hear Lead Generation Marketing. ‘Marketing’ is the key word here. We are generating leads by marketing your brand by using your website and ranking it through SEO. Essentially the leads generated here are all inbound, directly to your website, seeking your services.
We offer a 'set and forget' strategy
When you receive services from Beyond Leads there is no need to sieve through hundreds of crappy leads to find qualified ones. All of the potential customers being directed to you are looking for exactly what you are supplying. There is no need to contact the potential customer yourself, they will be phoning you directly, and this is where you come in. Now it's time for your potential customer to become your customer. Alongside lead generation, you are opening up your business to a world of open referrals and visibility within the online space. We submit contact information for your business into local directories to create influence for your lead generation site and direct consumers to your product or services.
How many leads can I expect?
We will run checks on the specifics surrounding your niche. We can see the exact amount of monthly searches in Google for different services that you offer. We then tailor the keywords in the site to match the highest searched keywords which directs more traffic to you. The amount of leads coming in will vary depending on the type of business you have. If you have a high-ticket niche with a very small target demographic you can expect to receive a smaller number of leads than that of a painter or repairman. The difference is the quality of the leads. There is no higher quality lead than your target market coming directly to you.
Okay, I'm interested in learning more, how do we start?
Website creation. If a website for a business already exists we can optimise the site. If a website does not exist, we will create a site and use SEO tools to rank the site in Google. We use tools such as – Keywords, citations, content and more to appeal to the search engines in order to rank in favour of other competitors in your niche.
This step requires the site to be ranked in Google. Here we will be able to engineer the top spot on the first page of Google. The site will now be visible to your target market and will start to receive contact from these consumers. Contact will be directed straight to your phone or email. This is called a ‘lead.’ The lead is interested directly in the services that you have to offer and they are looking to do business and want more information from you. This is where it is up to you to close your lead, just as you would when you receive a phone call from a regular potential customer.
The leads keep being directed to you and step two continues!