Lead Generation Perth |
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What is Lead Generation Marketing?
The words ‘Lead Generation’ are often given a bad wrap in the sales world. We often think of pushy salesmen calling us just as we sit down for dinner. This is a form of Lead Generation, among many others, but I don’t want you to think of this when you hear Lead Generation Marketing. ‘Marketing’ is the key word here. We are generating leads by marketing your brand by using your website and ranking it through SEO. Essentially the leads generated here are all inbound, directly to your website, seeking your services.
We offer a 'set and forget' strategy
When you receive services from Beyond Leads there is no need to sieve through hundreds of crappy leads to find qualified ones. All of the potential customers being directed to you are looking for exactly what you are supplying. There is no need to contact the potential customer yourself, they will be phoning you directly, and this is where you come in. Now it's time for your potential customer to become your customer. Alongside lead generation, you are opening up your business to a world of open referrals and visibility within the online space. We submit contact information for your business into local directories to create influence for your lead generation site and direct consumers to your product or services.
How many leads can I expect?
We will run checks on the specifics surrounding your niche. We can see the exact amount of monthly searches in Google for different services that you offer. We then tailor the keywords in the site to match the highest searched keywords which directs more traffic to you. The amount of leads coming in will vary depending on the type of business you have. If you have a high-ticket niche with a very small target demographic you can expect to receive a smaller number of leads than that of a painter or repairman. The difference is the quality of the leads. There is no higher quality lead than your target market coming directly to you.
Okay, I'm interested in learning more, how do we start?
Step one.
Website creation. If a website for a business already exists we can optimise the site. If a website does not exist, we will create a site and use SEO tools to rank the site in Google. We use tools such as – Keywords, citations, content and more to appeal to the search engines in order to rank in favour of other competitors in your niche.
Step two.
This step requires the site to be ranked in Google. Here we will be able to engineer the top spot on the first page of Google. The site will now be visible to your target market and will start to receive contact from these consumers. Contact will be directed straight to your phone or email. This is called a ‘lead.’ The lead is interested directly in the services that you have to offer and they are looking to do business and want more information from you. This is where it is up to you to close your lead, just as you would when you receive a phone call from a regular potential customer.
Step three.
The leads keep being directed to you and step two continues!
Why are leads so important?
Our qualified leads are potential customers that are looking directly for your services or products. These are vital in the ongoing operation of your business and are a cost effective way of getting a constant supply of potential business. Without some form of ongoing lead generation whether it be paid ads, organic leads, paid leads or something else it would be exceptionally difficult to continue to run a successful business.
Should I run an SEO campaign on my own site to generate leads or have leads generated externally?
This depends on your business requirements. Conducting SEO on your site is a value added asset. You can think of it in the same way you would think of renovating a home. Renovating your home is where you invest a sum of money to make improvements to the property. The property then gains added value which is recovered at the sale of the property. Much like SEO, your website is a digital asset. By investing money into your website you are improving the digital cracks needed to improve your web rankings. Once you have improved your rankings in the SERP's you are regaining that value from the increased traffic leading to increased clients and thus revenue. You have also created an online property which can be be sold if ever you sell your business as a lead generating asset.
Outsourced generation offers the same in terms of ongoing organic leads, the difference is that you do not own the digital property. This can be beneficial from a price point of view as it is often cheaper and doesn't involve any of the set-up costs or hosting fees associated with owning your own digital real estate.
Outsourced generation offers the same in terms of ongoing organic leads, the difference is that you do not own the digital property. This can be beneficial from a price point of view as it is often cheaper and doesn't involve any of the set-up costs or hosting fees associated with owning your own digital real estate.
