Copywriting Perth |
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We offer the very best in SEO friendly copy-writing services in Perth and throughout Australia. We write for all types of clients ranging from blog owners, small business owners, website developers, E-commerce stores and more. We understand the importance of internet writing and have developed a strategy to incorporate long-tail keywords to help with improved search engine rankings and gauge interest from prospective customers. Our goal is to produce a standard of writing for our clients which is engaging, grammatically correct and well researched. We take the time needed to thoroughly research the writing topic to ensure that we are fully in-tune with the narrative and can produce an excellent piece of engaging content for our clients.
Well written online content is difficult to come by, oftentimes people opt for cheap outsourced content from freelancer sites which contains poorly researched and inferior content writing. Inconsistent and off-brand writing can reduce customer interest and diminish the credibility of your article. Content is the most important factor to consider when it comes to increasing the optimisation of your website so, it should be authoritative, relevant, factual, original, engaging and of a high quality. It isn’t enough to put together some information without continuity or relevance, put it on a website and hope for the best. Web content requires immense research, time and experienced technical web writers.
Well written online content is difficult to come by, oftentimes people opt for cheap outsourced content from freelancer sites which contains poorly researched and inferior content writing. Inconsistent and off-brand writing can reduce customer interest and diminish the credibility of your article. Content is the most important factor to consider when it comes to increasing the optimisation of your website so, it should be authoritative, relevant, factual, original, engaging and of a high quality. It isn’t enough to put together some information without continuity or relevance, put it on a website and hope for the best. Web content requires immense research, time and experienced technical web writers.
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We never outsource our content, it is always written locally and in-house by our highly experienced technical writers. We triple proof our work prior to handing it over to our clients to ensure that the tone is correct, the writing is of the highest standard and the grammar is impeccable. We run all of our content through Grammarly for your piece of mind to confirm that it is 100% original and will not be penalised by the search engines for plagiarism.
We specialise in writing content for small business websites or product Ecommerce sites and have written for some big-name companies such as Ryco Hydraulics, Softwash Cleaning, Designer Plantation Shutters, Roof Clean Launceston and more. We will only hand over our work once you are completely satisfied with the quality and can make amendments at your request. |
Look no further for a reliable Perth copywriter
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We use carefully selected, well integrated long-tail keywords to outperform competitor websites. If we believe that content strategy may not be enough due to the high competition of your niche we can discuss incorporating some other important SEO factors to increase your online visibility.
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Content marketing Perth
Content isn't just about throwing words on a page and hoping for the best. A website needs a content strategy which incorporates the use of correctly placed headings, sub-headings, topics, links and keywords. Through tried and tested practices we have perfected the art of ranking sites organically by implementing a successful content strategy.
Developing a content strategy
How do keywords increase the visibility of my website?
When we search for something using a search engine we use a specific search term to generate results. Not everyone will search for something using the same keywords which is why it is important to integrate a variance of relevant keywords into your web content, for example; if someone was looking for “mechanics in Perth” they might type in a variance of those keywords, such as: “Perth mechanics” “Mechanical repairs Perth” "Mobile Mechanic in Perth.” It’s our job to incorporate these varied keywords into your content to ensure that we are covering all bases. We look at technical factors such as the search volumes for the keywords being used and ensure that we are driving as much traffic by using strategic writing solutions. Oftentimes when content is poorly written these types of important factors are eluded which erodes an entire market of potential customers searching for your exact product or service.
What is a Google penalty?
Google penalises websites for a number of reasons. Penalisations for content can be related to plagiarised content, keyword stuffing, irrelevant information, illegible writing and more. Receiving a Google penalty can be almost impossible to reverse and can have a major impact on where you rank within the search engines so carefully planning your content strategy is extremely important.
How much content should I have on my homepage?
Depending on the type of site you have will depend on the amount of content you are displaying on your home page. Oftentimes small businesses just want to get a website online so they have somewhere to direct potential customers without putting any real effort into the information being displayed on the first page. Not only does this show a lack of effort and potentially put off potential customers, it also greatly affects your ability to have any real online visibility. We recommend showcasing between 1000 – 1500 words solely on the homepage to provide detailed information to your buyers and positively influence how Google will receive and rank your information.
When we search for something using a search engine we use a specific search term to generate results. Not everyone will search for something using the same keywords which is why it is important to integrate a variance of relevant keywords into your web content, for example; if someone was looking for “mechanics in Perth” they might type in a variance of those keywords, such as: “Perth mechanics” “Mechanical repairs Perth” "Mobile Mechanic in Perth.” It’s our job to incorporate these varied keywords into your content to ensure that we are covering all bases. We look at technical factors such as the search volumes for the keywords being used and ensure that we are driving as much traffic by using strategic writing solutions. Oftentimes when content is poorly written these types of important factors are eluded which erodes an entire market of potential customers searching for your exact product or service.
What is a Google penalty?
Google penalises websites for a number of reasons. Penalisations for content can be related to plagiarised content, keyword stuffing, irrelevant information, illegible writing and more. Receiving a Google penalty can be almost impossible to reverse and can have a major impact on where you rank within the search engines so carefully planning your content strategy is extremely important.
How much content should I have on my homepage?
Depending on the type of site you have will depend on the amount of content you are displaying on your home page. Oftentimes small businesses just want to get a website online so they have somewhere to direct potential customers without putting any real effort into the information being displayed on the first page. Not only does this show a lack of effort and potentially put off potential customers, it also greatly affects your ability to have any real online visibility. We recommend showcasing between 1000 – 1500 words solely on the homepage to provide detailed information to your buyers and positively influence how Google will receive and rank your information.
Benefits of implementing a professional content strategy
The benefits of allowing a professional SEO copywriter to produce your content strategy is the results that you reap. A successful strategy will have more gumption than that of a site which has poor content and brilliant metrics. The pieces of the SEO puzzle will fall into place when all of the factors are utilised, content included.
What can a content strategy do for your website?
Increase relevance - Increasing your websites relevance builds trust in the search engines. Relevance makes your search terms more condensed making it easier to search for specific parts of your site through the search engines.
Add value - Informative content adds value to people viewing your site. If the reader can take something useful from your site then you know you are providing content which is usable and helpful to your readers.
Incorporate keywords - Adding specific keywords into your content strategy allows Google to rank for those search terms. It is important to carefully place your keywords into various places throughout your site including the description and the heading tags.
Boost rankings - All of the foundations of good quality content ultimately work towards boosting your search engine rankings. Establishing a well executed content strategy can be the difference between successful ongoing traffic or no traffic at all.
We are fully committed to supplying our clients with the highest quality web content. For more information on how we can revamp your content or create new authoritative content and increase your web presence get in contact with us today.
- Knowledge. Professional SEO copywriters have the knowledge and experience needed to produce a successful content strategy campaign.
- Skills. Professional writers have the technical skills needed to produce results.
- Understanding. A professional SEO writer understands how and why good content helps to rank a site, and, how to implement the same for you.
What can a content strategy do for your website?
Increase relevance - Increasing your websites relevance builds trust in the search engines. Relevance makes your search terms more condensed making it easier to search for specific parts of your site through the search engines.
Add value - Informative content adds value to people viewing your site. If the reader can take something useful from your site then you know you are providing content which is usable and helpful to your readers.
Incorporate keywords - Adding specific keywords into your content strategy allows Google to rank for those search terms. It is important to carefully place your keywords into various places throughout your site including the description and the heading tags.
Boost rankings - All of the foundations of good quality content ultimately work towards boosting your search engine rankings. Establishing a well executed content strategy can be the difference between successful ongoing traffic or no traffic at all.
We are fully committed to supplying our clients with the highest quality web content. For more information on how we can revamp your content or create new authoritative content and increase your web presence get in contact with us today.
Some of our happy clients
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